Despite great progress made in the past 10 years or more, digital skills and strategy are still in short supply in the voluntary sector. To help to address this (and following her report on the state and implications of this shortfall last month), Zoe Amar and the Skills Platform have put together the Charity Digital Toolkit:
“Building on the success of The Charity Social Media Toolkit, we decided to take a similar approach in giving charities a grounding in fundamentals by sharing expert advice, inspirational case studies and tips and tricks, but we wanted to tackle weighty topics, going in-depth where needed and asking big, challenging questions about what it takes to make digital work. We encourage you to use this toolkit to help your charity take the next step in its journey with digital.”
– from the Introduction, Charity Digital Toolkit
Each chapter provides insight from a range of contributors into different areas of digital trends and know-how, and I was happy to contribute a case study about how my charity, Diabetes UK, introduced Agile working in a very pragmatic way, through development projects such as our main website and – the featured case study – our online Know Your Risk test for the risk of Type 2 diabetes:
- Foreword – from Martha Lane Fox
- Chapter 1: What is digital? – from Zoe Amar
- Chapter 2: Digital leadership – from Louise Macdonald and Simon Hopkins
- Chapter 3: Digital audience and strategy – from Katie Taylor and Zoe Amar
- Chapter 4: Digital channels – from Mandy Johnson, Donna Moore, Dave Evans and Jarrah Hemmant
- Chapter 5: Measuring success – from Clare Bamberger and Matt Collins
- Chapter 6: Digital fundraising – from Steve Armstrong
- Chapter 7: Digital governance and risk – from Brian Shortern and Sarah Atkinson
- Chapter 8: Digital service delivery – from me
- Chapter 9: Digital behaviour and the future – from Beth Kanter and Paul de Gregorio
- Chapter 10: Digital skills development – from Jo Wolfe.
The more I reflect on our online Know Your Risk project and our Agile approach to delivering this service through digital, the more I can see that the best way to achieve the digital skills that lead to digital transformation or maturity, and a more effective voluntary sector, is through doing – taking a hands-on approach and involving people across teams throughout your projects and activities.
I would love to hear any thoughts you have on this, or what you’ve tried that has or hasn’t worked, in any area of digital skills for non-profits.