Embiggen!

A week ago it was announced that the new Doctor in Doctor Who would be played by a woman for the first time – Jodie Whitaker – and it felt long overdue – even to me, as a relatively recent convert to the show. (Current era mainly, though I dabbled just before it was cancelled in the eighties.)

But it met with some resistance in some quarters, including the less-than-progressive corners of the media and social media. I thought this was a great riposte, which I found via Stella Duffy on Twitter.

The gender-switch story, followed by a week in which the BBC was revealed to massively underpay its biggest female stars compared with the male ones, felt like a focal point for lots of things I have been thinking about and reading over the past few years about feminism, gender equality and female heroes and role models.

Lean In Together

Following her book about women at work, Lean In, and expanding on the movement it started, Sheryl Sandberg teamed up with Adam Grant for Lean In Together, looking at how both genders could work together and change their mindsets and approaches to push for gender equality. This began with a series of four articles a couple of years ago in the New York Times:

All of which I was introduced to by a LinkedIn blog post from Adam Grant:

This struck a chord with me, as a father of daughters, as although I was a feminist before they were born I feel a new sense of urgency now that I also want the world to be as fair for them as possible too.

Role models and heroes

So here are some of the people I admire and respect, their writing and sometimes the characters they’ve created, all pushing for that fairer, equal world.

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Integrated PR Campaigns – CharityComms event, 3 July 2017

Last week I attended a CharityComms PR Network event hosted by the British Heart Foundation – you can view the slides on their event page.

It was interesting to see not only the great range of PR and digital and experiential marketing they employed across the three example campaigns but also the approach that the PR team, and by extension the whole charity, took – monthly campaigns, each centred on specific CVD conditions, all initiated and led by the PR team.

This was born from an idea the PR team had one evening in a local Camden Town pub, to generate their own campaign concepts and move away from the more reactive ‘agency’ role that internal PR teams often play to their ‘client’ teams. In fact, their new Director banned the use of the term ‘client’ as part of the new, more proactive and research-led approach to integrated campaigns.