Barcamp NFP – 19 January 2018

It was good to start the year with a Barcamp NFP event, after I hadn’t been able to make it to last year’s. It feels like it runs more smoothly with each passing event, with less time needed at the start to create the programme, and more time left for sessions.

These were some of my key takeaways and contributions.

Trustee Boards

  • Language – take care with it – do they respond more to ‘innovation’ or ‘efficiency’ or ‘risk’/’urgency’?
  • I’ve found an Agile approach can be a way of mitigating risk, by not having to agree everything up front, and by being able to show regular progress.
  • Make it user- and problem-focused, not focused on a channel or pre-empting a solution.
  • Find out what makes each trustee tick – can one trustee/senior manager fill you in on that?
  • Check out Lucy Gower’s new Lucidity Network.
  • Try to meet and talk outside of usual board meeting settings.
  • Also consider involving them in away days – they could even help to run them.
  • Organise your own internal conference.

Design sprints

  • Five days ideally – one week
  • Could compress or split
  • Roles incl decider, budget holder; key people with relevant skills
  • External facilitator can be seen as more neutral and trusted, need specific skills so unlikely to be an internal person
  • Books to refer to include The Sprint Book and Just Enough Research.
  • Techniques include dot votes, silent critique, place to park ideas.
  • Eg EA Games have menu of approaches incl design sprints, agile, waterfall – and choose best approach, not wedded to one.
  1. Day 1 – like a compressed discovery phase.
  2. Day 2 – morning: recap outcomes of day 1, plus examples of others solving similar problems. Afternoon: shortlist five to eight possible solutions in poster format
  3. Day 3 – narrow down to 3 – in afternoon start to flesh out
  4. Day 4 – prototyping – writing, building prototypes, get set up for next day. (Marvel, Sketch) prototyping software). Make it as real as possible.
  5. Day 5 – testing through eg 5 1-1 interviews. Can record eg through private hangout on air.

Donation forms

  • A/B testing – you can use Optimisely for this
  • Payment solutions include Paypal; GoCardless
  • Good forms example: Avaaz
  • Identify/ focus on the friction rather than worrying about the distractions
  • Contactless and Apple Pay only really works in person.
  • At least capture email address and permissions initially in case people drop out.
  • Usertesting.com

Artificial Intelligence

  • X.ai aka Amy or Andy
  • Meeting organiser bot
  • Chatfuel for building FB Messenger bot

Internal comms

  • People are using eg: Yammer; Microsoft Teams (like Slack); Facebook Workplace; Papyrus
  • Champions in each team; and one main coordinator
  • Slack can get quite sprawling
  • Brand platform – Aquatint
  • Remove other options or minimise them
  • Make it based on internal user need – Follow up with ‘you said, we did’
  • Give your intranet a friendly name + “Relentless enthusiasm”.

Death and digital

  • Break the taboo
  • Think about it earlier
  • Plan for it
  • National Bereavement Survey
  • Passing Boxes
  • Alzheimer’s Memory Boxes
  • 40% of people don’t have a will.
  • Think about digital assets as well as physical
  • Living wills
  • Dying Matters Coalition (and DM Week)
  • Run by Hospices UK
  • Next of Kin Myth = only HCPs have final say if people don’t have power of attorney or living will set up – not Next of Kin.
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Integrated PR Campaigns – CharityComms event, 3 July 2017

Last week I attended a CharityComms PR Network event hosted by the British Heart Foundation – you can view the slides on their event page.

It was interesting to see not only the great range of PR and digital and experiential marketing they employed across the three example campaigns but also the approach that the PR team, and by extension the whole charity, took – monthly campaigns, each centred on specific CVD conditions, all initiated and led by the PR team.

This was born from an idea the PR team had one evening in a local Camden Town pub, to generate their own campaign concepts and move away from the more reactive ‘agency’ role that internal PR teams often play to their ‘client’ teams. In fact, their new Director banned the use of the term ‘client’ as part of the new, more proactive and research-led approach to integrated campaigns.

Agile – an update

Following my presentation on agile working and service delivery at Diabetes UK for the Third Sector Digital Leaders programme last year, Zoe and Dave kindly invited me back to present to the latest cohort a couple of weeks ago; coincidentally during Diabetes Week.

I focused again on our use of Agile methodology to develop our digital Know Your Risk tool, but took the opportunity to update it with new things I’ve learned, as well as more on how we as a charity have adapted to a new (small ‘a’) agile approach to working since we moved to our new central office in Whitechapel in September 2016.

One of the many good things about our new base, apart from it being less expensive than our previous office, is that we have a big ‘town hall’ space with a kitchen, where it’s easier for the whole charity to gather, as well as making it easier to bump into colleagues and have an interesting chat while getting a cup of coffee.

The wider world of Agile

Just before my latest presentation I bumped into my colleague Richard from the database team who had just been to a useful presentation from Tom Gilb – his key takeaway was to take an approach to requirements definition that kept refining to remove any ambiguity – to really hone each one down to a basic, clear, universally understood definition.

I also followed on Twitter an excellent workshop session on Agile from Econsultancy, serendipitously the day before my own session. One highlight was the use of the term ‘Wagile’ to refer to organisations who end up with a kind of hybrid of Waterfall and Agile project management, which might sound bad to purists but could just reflect the fact that not every organisation can take a textbook Agile approach.

I was interested to see a new JustGiving blog post from Zoe about Agile, sparked by a report into money wasted by ineffective Agile projects possibly turning the tide of opinion against the methodology. Zoe and her contributors really got to the heart of the new and more nuanced approach needed to get the best from Agile, especially if you can’t take a textbook approach – you might never expect to get your whole organisation working in a ‘pure’ Agile way but you can, as I’ve mentioned before, at least cherrypick the best elements and underpin it with a more ‘agile’ mindset.

Zoe also wrote a nice summary of some of the highlights of the latest cohort on her own blog – it was good to see that the people on the programme felt that my experience of introducing ‘agile by stealth’ could be something that could work for them too. As long as everyone appreciates it’s in the ‘subtle’ rather than ‘sneaky’ sense of the word! 🙂

 

 

IoF & Facebook Social Good Summit – London, 2 June 2017

This free one-day conference at Facebook’s office in London last Friday, run in association with the Institute of Fundraising, was a chance for charities to learn more about how to make the most of both Facebook and Instagram for their charities and communities – I was especially keen to hear about Instagram, as I have long been a fan and feel that charities could make more of this social network, while realising that it comes with some limitations.

I’ve Storified the event highlights here.

Of course, the past few months, and especially the past few days, have been overshadowed by horrific terrorist attacks in London and Manchester. While there are different schools of thought on how much the big tech and social media companies can or should do in the fight to prevent these atrocities, the defiant response, including bravery, hope, love, generosity and even humour, has been woven together and strengthened with the help of social media and digital tools such as JustGiving.

Social network users were able to alert people to what was happening, often faster than official breaking news sources (but obviously with the occasional confusion or misinformation that can come from that) – and social media, especially Facebook’s Safety Check tool, could help in the aftermath of the attacks, allowing users to announce if they’re safe and reassure friends and family… as well as allowing everyone to remember and honour the victims, fundraise to support people affected, and be part of defiantly carrying on with their own lives.

Safety Alert was originally developed as a response to natural disasters but in recent years has been used in response to terrorist attacks.

Early on in Friday’s event there was an unexpected moment of levity around this serious feature, when an automated safety announcement at Facebook’s London HQ interrupted the speaker just as he was talking about Safety Check… and as the announcements continued, despite them being introduced as a drill, there was a mounting communal sense of “Should we evacuate…?” – and with almost comic timing there was a pause before a final recording announcing the end of the drill, when the collective sigh of relief was as audible as the nervous laughter at what had just happened.

Of course, we couldn’t have known just how soon the feature would tragically be needed again, with the horrendous attack in London the following night, bringing it all the more close to home.

Here’s an interesting piece on what Facebook does with Safety Check data, and some more background info on the tool and how it has (and hasn’t) been deployed.

The Charity Digital Toolkit

Despite great progress made in the past 10 years or more, digital skills and strategy are still in short supply in the voluntary sector. To help to address this (and following her report on the state and implications of this shortfall last month), Zoe Amar and the Skills Platform have put together the Charity Digital Toolkit:

Building on the success of The Charity Social Media Toolkit, we decided to take a similar approach in giving charities a grounding in fundamentals by sharing expert advice, inspirational case studies and tips and tricks, but we wanted to tackle weighty topics, going in-depth where needed and asking big, challenging questions about what it takes to make digital work. We encourage you to use this toolkit to help your charity take the next step in its journey with digital.”

– from the Introduction, Charity Digital Toolkit

Each chapter provides insight from a range of contributors into different areas of digital trends and know-how, and I was happy to contribute a case study about how my charity, Diabetes UK, introduced Agile working in a very pragmatic way, through development projects such as our main website and – the featured case study – our online Know Your Risk test for the risk of Type 2 diabetes:

  • Foreword – from Martha Lane Fox
  • Chapter 1: What is digital? – from Zoe Amar
  • Chapter 2: Digital leadership – from Louise Macdonald and Simon Hopkins
  • Chapter 3: Digital audience and strategy – from Katie Taylor and Zoe Amar
  • Chapter 4: Digital channels – from Mandy Johnson, Donna Moore, Dave Evans and Jarrah Hemmant
  • Chapter 5: Measuring success – from Clare Bamberger and Matt Collins
  • Chapter 6: Digital fundraising – from Steve Armstrong
  • Chapter 7: Digital governance and risk – from Brian Shortern and Sarah Atkinson
  • Chapter 8: Digital service delivery – from me
  • Chapter 9: Digital behaviour and the future – from Beth Kanter and Paul de Gregorio
  • Chapter 10: Digital skills development – from Jo Wolfe.

The more I reflect on our online Know Your Risk project and our Agile approach to delivering this service through digital, the more I can see that the best way to achieve the digital skills that lead to digital transformation or maturity, and a more effective voluntary sector, is through doing – taking a hands-on approach and involving people across teams throughout your projects and activities.

I would love to hear any thoughts you have on this, or what you’ve tried that has or hasn’t worked, in any area of digital skills for non-profits.

2016 highlights – summer – I *did* walk 500 miles

Summer 2016
– the 1 Million Step Challenge

When I was two months in to the three-month 1 Million Step fundraising challenge that my charity, Diabetes UK, launched this summer, I blogged about my progress on the charity’s blog site and shared some tips with my fellow walkers.

I’m proud to say I did complete the challenge, though it took me an extra week or so to do it! And thanks to the generosity of my family and friends, I raised £230 – 115% of my target.

What it was like to take part

I found it interesting that, even though I had already been tracking my steps for nearly three years, and had taken part in other walking challenges in that time, something about this particular challenge really motivated me to reach the overall target of 1 million steps.It was a significant challenge, since the average UK adult is said to walk only 5,000 steps a day, and my average tended to be 7-8,000 a day.

It was a significant challenge, since the average UK adult is said to walk only 5,000 steps a day, and my average tended to be 7-8,000 a day.

Since I started step tracking in November 2013 it has motivated me to walk more than I ever did before. I find myself taking the long way around where possible, and trying to walk rather than hop on a bus or tube – to the extent that 2014 was the last year that I bought an annual season ticket and from 2015 I started walking as much as possible.

Both my Dad and his Mum had Type 2 diabetes and I know that a combination of this family history of the condition, plus our ethnicity (South Asian on that side of my family) as well as my age and gender mean that I’m at increased risk of developing the condition myself. Those are the factors I can’t change. But the factors I do have control over are my weight and waist size, so making walking part of my day seemed like a good way of reducing my risk of Type 2.

Despite all the health benefits, it can still be hard to make sure you walk 10,000 steps a day, and my average tends to be closer to 7,000. So, seeking some extra motivation, I was really happy when we at Diabetes UK launched our new 1 Million Step Challenge this summer. More cause to walk, while also fundraising for a good cause.

It takes me about 10,000 steps to cover five miles. 10,000 x 100 = 1,000,000 steps, which = five miles x 100, which = 500 miles. Hence “I will walk 500 miles” became my earworm for the summer. (Sorry for passing it on to you too.)

I had a combination of different motivations and practical steps to keep me going towards 1 million. See if any of them could work for you.

I found these practical steps helped:

  • Walk for my whole lunchbreak – and schedule these walks into my calendar so that they’re less likely to get sidelined.Combine it with reading if I’m somewhere safe to walk while reading, like a park.
  • Combine it with reading if I’m somewhere safe to walk while reading, like a park.Can also combine it with writing, if inspiration strikes – I wrote some notes for this blog post while walking in the park.
  • Can also combine it with writing, if inspiration strikes – I wrote some notes for this blog post while walking in the park.I love taking photos and Instagramming, so walking gives me more opportunities to do that.
  • I love taking photos and Instagramming, so walking gives me more opportunities to do that.I’m interested in architecture and the city I live in (London) – and there are always new places to discover.
  • I’m interested in architecture and the city I live in (London) – and there are always new places to discover.If your job permits, try having meetings while walking – a Walk-and-Talk, for those who remember The West Wing – though I must admit, I haven’t tried that one myself yet.
  • If your job permits, try having meetings while walking – a Walk-and-Talk, for those who remember The West Wing – though I must admit, I haven’t tried that one myself yet.
  • Make friends with other Fitbit/fitness tracker users – apparently on average Fitbit users walk an extra 1,000 steps a day for every Fitbit friend they have.

And I had various things to motivate me:

  • The challenge itself provided motivation – to complete a big personal goal – especially one that you have shared with lots of people.
  • Staying healthy, for me and for my family – including improving my chances of avoiding Type 2 diabetes.
  • Fundraising in memory of my Dad, for a good cause and a charity which not only employs me but has helped my family and so many others affected by all types of diabetes.
  • It’s a nice little reward when you get a 1m Step Challenge or Fitbit badge for doing a lot of steps in a day or reaching the latest equivalent distance – such as the Great Wall of China – and it helps you push on towards the next milestone.
  • And it spurs you on when you see how well other participants and Fitbit friends are doing, through the 1 Million Step Challenge website, the Fitbit app and social media.

It was so nice seeing people sharing their steps and milestones on social media. How do you motivate yourself or make walking – or any physical activity – part of your day? Please share your suggestions and experiences in the blog comments, on social media with the hashtag #1millionsteps. It would be great to hear from you.

What it was like behind the scenes

Although we don’t have a formal innovation team or group at Diabetes UK, in recent years we have tried to come up with new ways of providing support and services, and new ways of fundraising to make it possible.

Back in 2013 our then Events Fundraising Manager, Mark Fox, came up with Swim 22, a fundraising challenge where participants swim 22 miles – the equivalent to a Channel crossing – across three months in the relative comfort of their local pool.

Swim 22 has been a great success. Taking the Agile approach that I had introduced, we started with a minimum viable product in 2013 on our main website without agency involvement. Building on the success of the first year, in 2014 we worked with our agency Manifesto to build dedicated sign-up forms, a distance tracker and shareable content such as progress badges, all based on the Acquia platform.

For the 1 Million Step challenge, we were able to go from a moment of inspiration early in 2016, for an event that wasn’t even in our original plans for the year, to build and launch for 1 July. This included registration and recording functionality along with progress badges – again all through Agile, taking the decision to launch with a minimum viable product based on the Swim 22 platform and requiring very little adaptation.

It allowed us to launch another effective fundraising product, supporting our prevention and healthy lifestyle message – with minimal budget and with our comms focused online and therefore with relatively low costs. We have been able to tap into the fitness tracking trend of the past few years, provide a mass participation fundraising event with a low barrier to entry than some sporting events – requiring no specialist equipment other than a pedometer and no facilities other than a place to walk.

Despite a fairly low barrier to entry, all along I have been conscious that despite the simplicity of the concept, the step target could be offputting for people who are less able to walk, so as part of our review and plans for development, I will be advocating different levels of target reflecting different levels of ability and achievement – in the hope of starting and encouraging more people to take their first steps to positive behaviour change.

 

2016 highlights – winter – ‘100 things I wish I’d known about living with diabetes’

While most reviews of 2016 have understandably been dominated by negativity, I thought I’d look back ón some of my professional highlights from the year.

Winter 2016
– 100 things I wish I’d known about living with diabetes

After about nine months’ work, including one pilot run in November 2015, we launched our campaign, ‘100 things I wish I’d know about living with diabetes’, on 15 February 2016.

Crowdsourcing content

It centred around a free book of 100 tips about diabetes that we crowdsourced from people living with the condition. We asked people from our networks and at our events, but the highest proportion of tips came from supporters online. There’s a well-established diabetes online community, which Diabetes UK is an active part of, and we knew they could be relied upon to share some great tips.

But the majority of people in the online community have Type 1 diabetes or are parents of people with Type 1 and we wanted to make sure that all types of diabetes were represented in the tips – or at least the two main types. So I made sure we asked all our email subscribers for their tips too, as I knew we would be able to draw on a wider range of experiences – and again, they didn’t let us down, providing the majority of the tips that made it into the book.

Choosing 100 tips for the book

We were lucky enough to receive more than the 100 we wanted for the book – well over 1,000 in fact. Some were variations on the same tip from several different people. To try to make sure the tips would be useful and suitable to the widest range of people affected by diabetes, the final 100 were selected by our Clinical team and a panel of people living with the condition, with our Brand team facilitating and curating the selections to ensure balance.

We finally managed to whittle down to 100 for the book but selected extra tips that would be used on social media, in follow-up email journeys, in our membership magazine and in other channels. We also enlisted some of the contributors to take part the TV ads we were filming at the turn of the year, to be broadcast from 15 February.

Emails for ongoing engagement

As well as being a key source of tips, we used email to keep in touch with everyone who submitted tips, including extra comms for the selected contributors to keep them posted throughout the months-long process before the book and the campaign launched.

We also planned and created tailored email journeys for five different audience groups, for people who ordered the book and opted in to further email comms.

Testing through a pilot

Our agency, Arthur, suggested a pilot campaign, more limited in content and geographical scope but a way of testing that all of the ad formats, tracking, forms and processes were working.

Initially, I wasn’t entirely convinced this would be worthwhile because it wasn’t a completely representative pilot, and because of the limited time between pilot and full roll-out (made even shorter by the Christmas break) we wouldn’t have much time to evaluate and make improvements. We didn’t run any of the social media marketing – paid or organic – at this stage, and nor did we have the TV ad campaign to promote the book. We did have a plan B ready for social media in case people ordering the book started to share images, share the link to the order form, etc, but we didn’t need to activate it.

In the end, the pilot did prove to be really useful because it helped us iron out any final issues with the mechanics and processes for ordering the books (including SMS for callback orders, straightforward phone orders, and orders through an online form).

It also helped us to check that the triggered email journeys were working and to tweak some of the content in the emails to improve them for the full UK-wide campaign in February.

And it told us that print ads in consumer magazines were way more effective than digital display ads, so we could adjust the media placement for the main roll-out.

But one thing the pilot didn’t prepare us for was quite how much a TV ad campaign, launching in primetime, would increase responses.

An overwhelming response

It was planned to be a four-week TV ad campaign, and with even the most optimistic estimates from our agency, based on outperforming top campaigns with other similar clients, we did a single print-run of the books we felt would comfortably cover the demand and leave a buffer of extra copies.

The pilot, with its more limited reach, followed the expected pattern.

When the TV ad launched during a primetime ITV soap on Monday 15 February, we saw unprecedented demand and took enough orders in the first week to use up all remaining stock.

This meant another print run, a curtailing of the TV ad campaign by about half, and acceleration of redeveloping the order form to include a PDF ebook option (which was orginally planned for the very end of the campaign).

Meeting a genuine need with authentic content

As well as the TV ads, the success of the campaign was also thanks to the authenticity of the crowdsourced content – real, often surprising, tips about living with a lifelong condition, all by people living with that condition themselves – and the genuine usefulness of the tips.

It got a great reaction on social media and elsewhere, with countless positive comments (some of which are captured in this Storify), higher-than-average engagement rates with our follow-up emails (helped by being very tailored to the different audience groups), and very few complaints, even when there were delays because of needing such a rapid reprint. We even spotted a copy on sale on eBay at one point!

It’s a campaign that I was proud to lead the digital comms for, one that I worked on in some form during pretty much every day in the nine months or so leading up to the full launch and which in recent months I’ve also spent time evaluating and planning next steps for.

I was also proud when the campaign won a Gold award and two Bronze awards at the DMA Awards in the autumn.

Diabetes UK won gold for the best healthcare campaign .

We also won two bronze awards, for best integrated campaign and best customer acquisition campaign.